Data Protection

We are pleased to have you on our website. The protection of your personal data is important to us and we want you to feel safe when visiting our website. We protect your privacy and your personal data. We process your personal data in accordance with the contents of this data privacy statement, the national data protection regulations concerning us and the General Data Protection Regulation ("GDPR").

Below, we give you an overview of the data we collect during your visit to our website and how it is used:

Here you can change your privacy settings.

1. Name and Address of the Responsible Body

As the operator of the website, the responsible body in terms of the GDPR and other national data protection regulations is BÄR GmbH, Pleidelsheimer Straße 15, 74321 Bietigheim-Bissingen, Germany.


2. Data Protection Officer

You can contact our data protection officer at any time regarding our data protection policy.

Frank Eckerkunst
IT Werk
Siemensstraße 7
35394 Giessen


3. Personal Data

Personal data is any information which relates to an identified or identifiable natural person; identifiable is any natural person who can be identified either directly or indirectly, especially by being associated with an identifier such as names, an ID number, location data, an online identifier or one or more unique attributes which are expressions of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

Personal data also includes information about your usage of our website. To this end, we collect the following personal data from you: Information about your visits to our website, such as the size of data transfer, the location from which you access data from our website, other call detail record, files, and any other content that you access. Usually, this is done by using log files and cookies. See below for more information on log files and cookies.

Designated Purpose and concerned personal data

Extent and type of the collection, processing, and usage of your data differ whether you use our website only to access generally accessible information or use additional services.

a) Use solely for Information

It is generally not necessary to provide personal data for the sheer informational use of our website

In this case, during the visit to our website, we only collect the data that is automatically transmitted, such as

  • Requesting provider
  • IP address of your computer
  • Date and time of page visits
  • Your browser type, version, and setting
  • The operating system used (Windows, iOS, Linux, etc.)
  • Amount of data transmitted and the status of the transmission
  • The website from where the access to our site originated
  • Additional similar data and information used for the defense against attacks to our IT infrastructure
  • To improve and ensure the connection to our website
  • To improve the usability of our website
  • Evaluation of the security and stability of our systems and
  • Administrative purposes.

4. Contact Form

You contact us using a contact form on our website.

The personal data you provide in the contact form will only be used to process your request and will be deleted immediately from the web server. We must point out that the messages may be stored in accordance with statutory storage obligations. Subject to following statements, the data will not be passed on to third parties.

5. Newsletter

Our newsletters can include so-called pixel tags. They allow the recording of a log file when opening the newsletter and contain technical information, such as the IP address, the time of the access and information on the operating system and browser used. The information and the data can be used for a statistical evaluation, if and when our newsletter was opened, and which links were used. This information is stored by us and used to improve our services so that we can adapt and customize our newsletter even better to the interests of the users. Neither we nor our service provider, if used, intend to monitor individual users. Every recipient is entitled to revoke their consent at any time. Unsubscribing via the unsubscribe link in the newsletter implies for us also the revocation of your consent.

If you would like to subscribe to the newsletter offered on the website, we will require an e-mail address from you, as well as information that allows us to verify that you are its owner and that you agree to receive the newsletter.

To guarantee the consent for the newsletter reception, we use a Double-Opt-In (DOI) procedure. Therefore, the potential recipient is initially only temporarily added to the mailing list. After this, the potential recipient gets the opportunity to confirm the subscription to the newsletter in a legally secure manner by a confirmation e-mail. Only after the confirmation will the address be completely activated for the mailing list.

We use this data exclusively for the dispatch of the requested information and offers. or Newsletter2Go is used as the newsletter software. Your data will be sent to CleverReach GmbH & Co. KG or Newsletter2Go GmbH. CleverReach GmbH & Co. KG & Newsletter2Go GmbH are prohibited from selling your data and using it for other purposes than sending newsletters. & Newsletter2Go are a certified German provider selected in accordance with the requirements of the General Data Protection Regulation and the German Federal Data Protection Act (Bundesdatenschutzgesetz).

You can find further information here: &

You can revoke your consent to the storage of the data at any time, your e-mail address and their usage for the distribution of the newsletter, for example, via the unsubscribe link in the newsletter.

The data protection regulations are subject to change. For this reason, we ask you to get informed about our data protection procedures at regular intervals by consulting our policy regarding it

6. New Relict

This website uses New Relict, a web analysis service to collect and store data, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze the behavior of visitors and evaluated to improve and design our services need-based. Cookies may be used for this purpose.

The pseudonymized user profiles are not combined with personal data about the person behind the pseudonym without an explicitly and separately given consent of the relevant person.

In addition, New Relic serves as a tool to measure and monitor the technical performance of the website, i.e. to determine whether the website can be accessed and how quickly a page is displayed when it is accessed. To this end, New Relic collects data via this website, such as system data on used add-ons, usage time, browsers, hardware and software (so-called "application data"). New Relic also uses one or more cookies in your browser for this purpose. The application data is stored on the servers of New Relic and is also used for the analysis of the performance of this network and to make performance comparisons between different websites. You can withdraw your consent to the collection and storage of data for web analysis at any time with future effect by deactivating cookies in your browser settings. Please, consult your browser's help file or help function.

7. Cookies und Web Analysis Tools

a) Usage of cookies

We use cookies to track the preferences of visitors and to optimize our website. Cookies are small text files that are saved on your computer when you visit our website. If you wish, you can delete the cookies at any time. However, this can cause some functions to no longer be available to you.

b) Usage of Google Universal Analytics

This website uses Google Universal Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (»Google«). Google Universal Analytics also uses "cookies", which are text files saved on your computer that allow the website to analyze how users use the website. The information collected by cookies about your use of this website is usually transferred to a Google server in the USA and stored there. In the case that IP anonymization is activated on this website, Google will first reduce your IP address within Member States of the European Union or in other Member States of the European Economic Area. Only in exceptional situations will the full IP address be transmitted to a Google server in the USA and shortened there.

On our behalf, Google will use this information to evaluate your use of the website, to create reports on website activities and to provide us with other services related to the usage of the website and Internet. The IP address transmitted by your browser in the context of Google Universal Analytics is not merged with other Google data. You can prevent the download of cookies by selecting the corresponding settings on your browser. Please, note that if you do this, you may not be able to use all functions of the website. You can also prevent Google from collecting the data generated by the cookie, to relate it to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available in the following link:

As an alternative to the browser plug-in, you can prevent the data collection by Google Analytics by clicking on the following link. By this an Opt-Out-Cookie will be downloaded, that will prevent for the future the collection of your data when you visit this website:

Deactivate the collection of data by Google Analytics for this website

Please, check the following websites for further information:  (General information about Google Analytics and data privacy).

We would like to point out that on our Website, Google Universal Analytics was added by the Code »gat._anonymizeIp();« to guarantee the anonymized collection of IP addresses. (So-called IP masking.).

c) Usage of Facebook Connect

We offer the possibility to register for our services using Facebook Connect. Therefore, an additional registration is not possible. To register, you will be redirected to Facebook where you can log in with your log-in information. This will link your Facebook profile and our service. The following information is transmitted to us... (list of all personal data that is transmitted by Facebook).

We only use your name, your e-mail address, your date of birth, (list of necessary information). This information is mandatory for the completion of the contract and of your identification. (If further data is used, the purpose of the data processing must be listed individually).

For more information about Facebook Connect and privacy settings, please, see the privacy policy and terms of use of Facebook Inc.

8. Integration of Trusted Shops Trustbadge

The Trusted Shops Trustbadge is included on this website to show our Trusted Shops seal of quality and any earned ratings as well as to offer Trusted Shops products to buyers after an order. This serves the protection of our legitimate interests in an optimal marketing of our product and prevails in the context of a balancing of interests. The Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln/Cologne, Germany. When the Trustbadge is accessed, the web server automatically records a server log file which contains, e.g., your IP address, date and time of the access, transferred data volume and the requesting provider (access data) and documents the access. This access data is not analyzed and is automatically overwritten after a maximum of seven days after the end of your page visit. Further personal data is only transferred to Trusted Shops if you decide to use its products after completing an order or if you have already registered for use. In this case, the contractual agreements between you and Trusted Shops apply.

9. Usage of Awin

We use the Performance Advertising Network of, Eichhornstraße 3, 10785 Berlin, Germany, as a partner program on our website. As part of its tracking services, Awin stores cookies for the documentation of transactions (e.g., leads and sales) on terminals of users who visit or use websites or other online services of its customers (e.g., subscribe for a newsletter or place an order in an online shop). These cookies serve only the purpose to link the success of an advertisement and the corresponding billing with its advertising network correctly. Awin does not collect, process or use personal data. A cookie only contains information about the time when a specific advertisement was clicked on a terminal. Awin Tracking Cookies store an individual numerical sequence that cannot be attributed to an individual user. This numerical sequence is used to document the partner program of an advertiser, the page where the advertisement was shown and the time of the click or view by the user. Awin also collects information about the terminal from which a transaction is executed, e.g., the IP address, the operating system and the accessing browser.

For more information about the processing of information by Awin, please, see here:

10. Usage of Plug-ins

a) Usage of the YouTube Plugin

This website has at least one YouTube plug-in, belonging to Google Inc., located in San Bruno/California, USA. As soon as you visit pages of our website that are equipped with a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is informed which specific page of our website you have visited. Should you also be logged in to your YouTube account, you allow YouTube to connect your surfing behavior directly with your personal profile. You can prevent this connection by logging out of your account beforehand. For more information on YouTube's collection and use of your data, please, refer to YouTube's privacy policy at

11. No Transfer of Personal Data

We will not disclose your personal data unless you have consented to the transfer of data or we are entitled or obliged to disclose them due to legal regulations and/or administrative or court orders. This may involve providing information for law enforcement, security needs or the enforcement of intellectual property rights.

12. Data Security

All information transmitted to us is stored on servers within the European Union. We protect our website and other systems by technical and organizational means against loss, destruction, access, modification or distribution of your data by unauthorized persons. We transmit your personal data encrypted. We use the TLS 1.2 (Transport Layer Security) coding system.

13. Your Rights

You are entitled to:

  • receive information from us free of charge about the personal data we have stored about you (Right of information)
  • request confirmation as to whether we are processing personal data concerning you (Right of confirmation)
  • demand that we erase the personal data concerning you immediately, provided that its processing is no longer necessary and that other requirements of the GDPR for deletion are also fulfilled (Right to erasure)
  • request the immediate rectification and completion of inaccurate personal data concerning you (Right to rectification)
  • demand that the processing of your personal data is restricted (Right to restriction of processing)
  • receive personal data concerning you in a structured, commonly used and machine-readable format (Right to data portability)
  • object to the processing of your personal data (Right to object)
  • not be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. (Right to a decision in individual cases).

Furthermore, you have the right to revoke your consent to the processing of your personal data at any time with effect for the future.

To learn more about your rights, please, contact our data protection officer.

14. Deletion and blocking of personal data after the purpose is fulfilled

We process and store personal data only as long as this is necessary to fulfill the purpose, but at the latest until the legal retention and storage periods have expired.

If the purpose is fulfilled and the legal retention and storage periods expire, the personal data will be deleted or blocked in accordance with the data protection regulations.

15. Transfer of your data with the purpose of a credit check

We transfer your data (name, address and date of birth if applicable) to infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden, Germany, for a credit check. The legal basis for these transfers is Article 6(1)(b) and Article 6(1)(f) of the GDPR. Transfers based on these regulations may only take place if they are necessary to safeguard the legitimate interests of our company or third parties and if they do not outweigh the interests of personal civil rights and freedoms which require the protection of personal data. Detailed information about the ICD as set out in Article 14 of the General Data Protection Regulation ("EU GDPR"), i.e., information on the business purpose, data storage purposes, data recipients, the right to information, the right to erasure or rectification etc. can be found under the following link:

>Click here

16. Right to appeal

Without prejudice to other administrative or judicial remedies, you have the right to appeal to a supervisory authority, in particular in the Member State of your residence, work or place of the suspected violation, if you believe that the processing of personal data concerning you is contrary to the GDPR.

ZIn the events of complaints, the responsible supervisory authority for data protection according to Article 56 GDPR is:

The Representative for Data Protection and Freedom of Information Baden-Württemberg, Dr. Stefan Brink

Street address:
Königstraße 10a
70173 Stuttgart

Postal address:
Postfach 10 29 32
70025 Stuttgart

Phone: 0711/615541-0
Telefax: 0711/615541-15



Information for customers and suppliers according to Article 13/Article 14 GDPR
Click here